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Barclays

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DealTrak

DIGITAL F&I AWARD

Sponsor TBC

This new Award recognises the digitisation and omni-channel changes that are affecting the F&I sector. Changes in customer buying behaviours and their preferred methods of engagement with dealers mean that a digital focus is an essential part of an F&I strategy.

This Award has a digital focus, and will go to a dealer or service provider that can demonstrate innovative digital approaches to gaining customer engagement and providing quality of service.

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